What is MIDT ?
The Airlines Industry is challenged by both internal and external factors such as fierce competition, volatile fuel prices, lack of traffic and demand, improper revenue management, increasing online fraud, lack of route optimization and network planning, resources optimization etc. One ingredient is common in all of the above challenges; real time market information.
To face the internal and external challenges successfully Airlines need to make informed and intelligent decisions based on opportunities, capabilities and competition
Market Information Data Tape (MIDT) contains booking data from the major Global Distribution System (GDS) like Amadeus, Sabre, and Galileo etc. MIDT accounts for 60% of the total global bookings and excludes bookings done through airline websites/call centers.
Key challenges for the Airline industry today:
- Where are the market growth opportunities
- What are the market trends and what should be done
- What competition is offering
- Where are the expansion/alliance opportunities
- How to efficiently use existing fleet
How Adventity's MIDT service offerings can help
- Identify the market trends based on past and future bookings across O&Ds
- Know your market and market share and find out the competition
- Identify agencies which can increase your sales
- Analyze your schedule in a market and respond to competition
- Find out Code share opportunities to increase revenue
|
