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Global Transaction Services
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Airlines & Travel
Market Research
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Secondary Research
Adventity specializes in providing a full-suite of qualitative and quantitative market research and consulting services for airlines and travel firms. Adventity has established capabilities across the entire spectrum of research services spanning data sourcing, custom research and analysis, and business consulting addressing specific needs of airline and travel companies.
Adventity has significant domain expertise and experience in travel segments like aviation, hotels, and travel & tourism, across North America, Europe, Middle East and Asia Pacific regions. Our research services have benefited leading airlines, large hoteliers, major travel portals and many other firms in the aviation and travel ecosystem.
Adventity's travel research team is well versed with the best methods of desk research that involves extracting relevant information by tapping into multiple sources leveraging its knowledge sharing platform, diverse subscription databases, publications of global/country-specific travel associations, travel ministries and government bodies, etc.
Adventity's key desk research offerings:
Our research offerings cover the entire spectrum of research and consulting needs of airlines and travel companies-
- Country Analysis: Overview on political scenario, economic scenario, infrastructure overview, social/ demographic overview, SWOT, etc
- Market Research / Industry Analysis: Snapshot on the structure and size of the industry, demand/supply side factors, segment analysis, competitive scenario, regulatory scenario, future prospects, etc
- Competition Analysis: Analyzing competitiveness of the market, number of players, scope for product differentiation, assess performance of major industry participants, determine key success factors in the industry, etc
- Market Sizing Study: Estimating the size of an identified market or its segment through a clean slate or as a validation to existing estimates either through a demand based or a supply based or a historical growth basis
- Newsletter Development: Theme-based newsletters which bring major events, key news and other crucial information at the client's desktop
- Target Identification: Identifying prospective companies for acquisition or investing into based on the objective of the client
- Business Due Diligence: Analyze prospects' clients business to assess growth prospects, identify growth areas/segments, growth inhibitors, competitive pressures, identify SWOT, determine value creators/ destroyers, identify hidden/locked value, etc
- Market Entry Strategy: Market segmentation, sizing evaluation, Go-to-market strategy, simulating competitor response etc
Primary Research
Primary research is conducted to authenticate and support secondary research findings, and gain qualitative insights into market trends, growth drivers, outlook, competitive scenario, consumer behavior and preferences etc. Adventity interviews various industry experts and panel members across the value chain of different travel segments to gain qualitative insights.
We have an expertise in conducting primary research using various methods of survey administration such as phone, web, e-mail and field based surveys. Adventity supports clients across the entire market research value chain including survey design, survey programming, data collection and survey analytics.
B2B surveys: Primary research of industry experts and panel members across different travel segments such as airlines, hotels, car rental players, travel agents, tour operators, online travel agents, travel aggregators etc.
- Market analysis surveys: Estimating market potential, analysis of underlying market trends, market segments etc.
- Competition analysis surveys: Product/service differentiators, consumer perception
- Distribution channel: Business potential for various distribution channels, trends in direct/indirect online/offline distribution, demand-supply side distribution preferences, incentive plans, distribution process evaluation, partner relationship assessment, future business prospects etc.
B2C surveys:
- Consumer behaviour: Analysis of consumer buying patterns, product performance perception
- Customer service: Customer service & product preference assessment, brand perception etc.
- Customer satisfaction: Factors driving consumer satisfaction for services offered by travel suppliers
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| Contact: airlinesandtravel@adventity.com |
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